Bite Me! by Bad Habitz

Branding + Concept    

objective : Bad Habitz is designed to create a fun experince for a not so fun thing : breaking bad habits. The design was meant to look like graffiti, in its color and strokes, because graffiti is “bad” and “illegal” but people still do it. Just like the bad habits this product line is trying to combat. The colors used are vibrant and bright like spray paint. The snake used in the product “Bite Me!” differintiates itself from other products in this brand. It goes with the title and the product is almost like a venom so you are not tempted to bite your nails. The triangular box resembles teeth.

demographic : The demographic consists of trendy children, teenagers, and young adults who have bad habits they want to break. No one likes to have no nails right? This gel helps nails get long enough to get that mani/pedi with friends or play that tricky note on the guitar that you could not without finger nails.

merchandising : Seeing this product on the shelf at the grocery store or drug store next to the other remidies for breaking bad habits like, biting your nails, or sucking your thumb, will stand out from the crowd. With our colorful and spunky design we know people will be dying to look and see what “Bad Habitz” is all about.

  • Bad Habitz
  • Beauty
  • Logo + Concept + Packaging
  • 2017
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