New York City is known for hustle and bustle, things like shops and resturants open and close so quickley. Branding and identity is very important and that is why this was created. Scoops Ice Creamery is a New York City ice cream shop in Soho basing their flavors off neighborhoods in the city. For example, Chinatown's flavor is “Chocolate Wasabi.” Going to this ice cream shop is an interactive experince and a fun way to taste and explore different cultures in this worldly city. Each flavor comes with a distinct flavor and illustration that reflects the neighborhood it is symbolizing.